What is a FukuBox?
Over the last 20 years I have been fortunate enough to travel the world and experience different cultures. In 2009 my wife and I traveled to Tokyo for New Years. Tokyo by far is my favorite city in the world to go. This city has everything from great food, to wonderful museums, temples, culture and most of all the people.
It was our first time going to Japan during New Years and things are just explosive this time of year. Also it is much cooler than Summer Sonic, that one is torture for the weather. One of the things that fascinated me were these boxes for sale called Fukubukuro on New Years. I could not understand why people would buy a box or bag of merchandise if they did not know what they were getting. The fascination became an obsession as we walked through the streets and saw these all over the city from electronic stores, toy stores, and high end stores like Prada. It was mind blowing and so much fun. I have dabbled over the years with doing sales like this and they have always been a lot of fun (and hard work). My goal is to bring this wonderful cultural experience to the US and our customers. That is why the name is FukuBox. Now you have the chance to buy a Lucky Box.
Below is some additional information on Fukubukuro from Wikipedia.
Fukubukuro (福袋?, [ɸu͍ku͍bu͍ku͍ɽo], "lucky bag", "mystery bag") is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year. The term is formed from fukuJapanese (福, meaning "good fortune" or "luck") and fukuro (袋, meaning "bag"). The change fukuroof to bukuro is the phenomenon known as rendaku. The fuku comes from the Japanese saying that "there is fortune in leftovers" (残り物には福がある). Popular stores' fukubukuro usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day. Fukubukuro are an easy way for stores to unload excess and unwanted merchandise from the previous year, due to a Japanese superstition that one must not start the New Year with unwanted trash from the previous year and start clean. Nowadays, some fukubukuro are pushed as a lavish New Year's event, where the contents are revealed beforehand, but this practice is criticized as just a renaming of selling things as sets.
Thank you so much for your interest and support.